A new innovation theory suggests your product could be wiped out suddenly, and swiftly. This week, the Harvard Business Review publishes an excellent article about the so-called “Big Bang Disruption”. A must-read!
“The strategic model of disruptive innovation we’ve all become comfortable with has a blind spot. It assumes that disrupters start with a lower-priced, inferior alternative that chips away at the least profitable segments, giving an incumbent business time to start a skunkworks and develop its own next-generation products…But now entire product lines—whole markets—are being created or destroyed overnight. Disrupters can come out of nowhere and instantly be everywhere. Once launched, such disruption is hard to fight. We call these game changers “big-bang disrupters.”They don’t create dilemmas for innovators; they trigger disasters.” by Larry Downes and Paul F. Nunes