About three weeks ago, some professional mishaps prompted me to look for something fun to do/learn. Serendipitously, a twitter post from the @FastCompany drove me straight to the coursera web site, and without too much reflection I blindly signed-up for the online GAMIFICATION course taught by professor Kevin Werbach (University of Pennsylvania).

Although my initial background about Gamification was zero, the magics of professor Werbach’s lectures rapidly took over my ignorance and guided me, step-by-step, into this fascinating, transforming and immersive new world. To my biggest surprise, this is probably one of the most engaging, fun and disruptive matter I have been through for a long, long time!

According to a generally accepted definition, Gamification is: “the use of game elements and game design techniques in non-game context“. It is a new discipline derived from the analysis of deeply rooted human social behaviours/activities such as play time, having fun and game mechanics & design. At the interface of sociology, behavioural sciences and psychology, Gamification has some profound implications for business making, entrepreneurship and Innovation. In addition, it represents a powerful methodology to achieve long-term and informed behavioural changes. To make a long story short, have a look at the following short video and visionary initiative.

For those of you who want to know more about Gamification, please find below some digital resources, organized according to professor Werbach’s lectures. Additional material will be added in the coming weeks. I also strongly encourage you to sign up at

1 – What is Gamification?

2 – Games

3 – Game thinking

4 – Game elements

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