About three weeks ago, some professional mishaps prompted me to look for something fun to do/learn. Serendipitously, a twitter post from the @FastCompany drove me straight to the coursera web site, and without too much reflection I blindly signed-up for the online GAMIFICATION course taught by professor Kevin Werbach (University of Pennsylvania).
Although my initial background about Gamification was zero, the magics of professor Werbach’s lectures rapidly took over my ignorance and guided me, step-by-step, into this fascinating, transforming and immersive new world. To my biggest surprise, this is probably one of the most engaging, fun and disruptive matter I have been through for a long, long time!
According to a generally accepted definition, Gamification is: “the use of game elements and game design techniques in non-game context“. It is a new discipline derived from the analysis of deeply rooted human social behaviours/activities such as play time, having fun and game mechanics & design. At the interface of sociology, behavioural sciences and psychology, Gamification has some profound implications for business making, entrepreneurship and Innovation. In addition, it represents a powerful methodology to achieve long-term and informed behavioural changes. To make a long story short, have a look at the following short video and visionary initiative.
For those of you who want to know more about Gamification, please find below some digital resources, organized according to professor Werbach’s lectures. Additional material will be added in the coming weeks. I also strongly encourage you to sign up at coursera.org.
1 – What is Gamification?
- Deloitte – “Gamification gets serious” – According to the experts, Gamification is already a top 2012 tech trend.
- Jesse Shell – “Design outside the box” – an impacting video talk!
- Sebastian Deterding et al. – “From game design elements to gamefulness: defining gamification” – Landmark academic research
2 – Games
- Sam Anderson – “Just one more game“, a MUST READ article published by the NYT
- Adam Penenberg – “How video games are infiltrating and improving every part of our lives” issued by the Fast Company
3 – Game thinking
- Nicole Lazzaro – “Why we play games: Four keys to emotion without story” influential !!!
- Nicole Lazarro – Xeodesign – Guru’s views & company
- Nicole lazarro – “The 4 Fun Key” – Visionary !
4 – Game elements
- Robin Hunicke et al. – “MDA – A formal approach to game design and game research” – The ABC of game design. Crystal clear!